Me, all summery in lovely Tavira — also known as the Venice of the Algarve. And no, I won’t charge for travel tips.

Olá,

I’m Anabela.

I’m a mashup of content design, copywriter and a content strategist. I started in journalism, moved into digital marketing and content design. Two of my favorite things are optimizing user experiences globally through clear language and brand communication.

I was born and raised in Portugal and speak fluent Portuguese. I’m all about shaping digital products for bilingual and international audiences. Have a project? Connect with me.

How I got started

What I’ve been working on

What I’m curious about

I have 10+ years of experience with digital content, and in the last few years, I've been working in product design.
Over the years, my role has evolved from content writer to product/marketing strategist.

I graduated with a Bachelor of Communication Sciences from the University of Covilhã. My degree concentrated on public relations, advertising, and journalism. I have an after-graduation course in Digital Marketing from IPAM, and a UX Design course from IDF.

My recent work focuses on terminology and plain language, backed by qualitative and quantitative research to ensure data-driven content decisions. This role builds on my previous experiences as a content writer, where I translated complex technical and organizational topics into engaging blog stories.

I'm curious about the intersection of technology and humanity, building digital and accessible products that create a natural interaction based on human-to-human conversation. I'm driven by creativity and empathy. My motto is using the right words can help establish great relationships.

Let’s chat

I’m thrilled to collaborate and bring your ideas to life!

Contact me today to discuss your project needs.